You didn’t know this about Bratz Dolls

As per the court order, after the end of the holiday season, MGA must remove, at its own cost, all the Bratz dolls from store shelves, including the reimbursement of the cost of the dolls and all shipping costs to its vendors and distributors. In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the”My Scene”line of Barbie dolls had copied the doe-eyed look of Bratz dolls. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls. In their first five years, a hundred and twenty-five million were sold worldwide, and, in 2005, global sales of Bratz and Bratz products reached two billion dollars. Nickelodeon announced the October 2008 launch of a Bratz-themed reality show, Bratz Design Academy in which 9 to 14 year olds will compete in Project Runway -type fashion challenges, with the winner designing clothing for a British line of Bratz dolls. On December 21, 2006, the National Labor Committee announced that the factory workers in China, who make Bratz dolls, labor for 94″ hours a week, while the factory pays only 17 cents an hour, $13 a day- much less than the Bratz dolls actually cost . Bratz Kidz, the “kid” equivalent of the teenaged Bratz dolls, were introduced in 200 Dr.

El Segundo-based Mattel has seen sales of Barbie - once a rite of passage for American girls - slide since the doe-eyed Bratz dolls first came on the scene. Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.

MGA Entertainment- makers of the award winning Bratz dolls Makers of the Bratz dolls and other fun and exciting toys and games.

On December 3, 2008, U.S. The dolls were sold separately and in themed environments, such as Bratz Genie Magic Dolls. The Bratz range of dolls were the first serious competition given Mattel’s fashion doll queen, Barbie. In 2006, Mattel sued MGA Entertainment alleging Bratz designer Carter Bryant was working for Mattel when the dolls were created, and, in 2008, a federal jury ruled in Mattel’s favor. The original dolls generated a number of spin-offs such as Lil’ Bratz, Bratz Boyz, and Bratz Petz as well as films, music albums, and interactive DVDs. MGA had taken Bryant’s original four dolls and spun out a line of more than 40 characters, complete with accessories and related toys such as Bratz Boyz, Bratz Petz and Baby Bratz.

“The benefit that was developed belongs to Mattel,” said Judge Stephen Larson at the beginning of Monday’s hearing.

In the previous quarter, worldwide sales of the doll were down a whopping 21% compared with the year-earlier period.

Albums in 2007 include Bratz: Fashion Pixiez and Bratz: Motion Picture Soundtrack Two albums were released in 2008: Bratz: Girlz Really Rock and Bratz: Babyz Save Christmas Future releases include Bratz Greatest Hitz, Bratz: Pampered Petz, and Bratz: World Familiez in 2009, and, in 2010, Bratz 2 Post-Production, Bratz Lil Angelz: New Just Borned!, and Bratz Babyz and Kidz Hitz. In 2008, three more movies were released: Bratz Kidz Fairy Tales, Bratz Babyz Save Christmas, and Bratz Girls Really Rock. Bratz Boyz Kidz were introduced in 2007 starring four of the Bratz Boyz. Their first movie was released in July 2007 and a second movie was released in February, 200 Bratz: The Movie is a live-action film released theatrically in 200 The film stars Nathalia Ramos as Yasmin, Janel Parrish as Jade, Logan Browning as Sasha, and Skyler Shaye as Cloe in a story that follows the Bratz as they start high school. Bratz have seen several direct-to-DVD movies including Bratz: Starrin & Stylin’ in 2004, and, in 2005 Bratz Rock Angelz. Music albums include Bratz: Rock Angelz in 2005, and, in 2006, Bratz: Genie Magic and Bratz: Forever Diamondz . Bratz Lil’ Angelz are the newborn, collectible version of Bratz Babyz.

Lil’ Bratz are miniature versions of the original four Bratz and eventually included Lil’ Boyz based on the Bratz Boyz.

Bratz Petz debuted in 2004, proved unpopular, and were discontinued in 200 They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories.

Games can be played with the Be-Bratz account to acquire accessories for the doll. The meteoric success of the original four dolls generated an octet of similar dolls in 2002 and 200

Criticism has been leveled at the labor conditions under which the dolls are manufactured in China, and the American Psychological Association has expressed concern about the sexualization of the dolls’ clothing and its effect on children.

MGA attorney Raoul Kennedy argued that Larson had the discretion to determine which dolls violated Mattel’s copyright.