Top Story: Walletpop

AOL’s latest project is WalletPop , a personal finance counterpart to their popular site money.aol.com.

AOL Money & Finance is one of the most visited finance sites, with more than 12 million unique visitors each month and more page views than any other financial site. In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools.

The Economizer: The Economizer is AOL’s hub for surviving and thriving in today’s economy. It is filled with tools, tips and the latest information from WalletPop, AOL Money & Finance, AOL Small Business, MapQuest, AOL Travel, AOL Autos, AOL Health and more.

AOL announced the launch of WalletPop, http://walletpop.com , a new personal finance site and a spin-off of AOL Money & Finance, http://money.aol.com.

Daily Deal: Each day, WalletPop bloggers will identify a great money saving deal either online or offline for users to take advantage of and to share, www.walletpop.com/category/daily-deal/. WalletPop marks the first major AOL site integration with Yedda, a question and answer platform acquired by AOL last year, walletpop.aol.com/community/money-experts.

WalletPop does a good job of pulling together stories from across the net in one convenient place, and maybe you’re better off thinking of it as a fat news feed, packed with ads and a layout that can get tiresome for long articles. I don’t think that AOL gained much by splitting this material out under an AOL-free name, because let’s call a spade a spade-the whole thing still feels a lot like plain old AOL Money & Finance.

WalletPop Blog WalletPop Blog is a member of the Weblogs, Inc.