Sport Update: Adidas 2008 Beijing Olympics ADs [PICs]

Adidas is an official sponsor of the 2008 Olympics in Beijing while Nike is not. One benefit that being an official sponsor gives is the right to use the Olympic rings and the official 2008 Beijing logo in your advertisements and marketing material. Adidas is taking advantage of this while Nike is not allowed. But if you take a look at the welcome screen to Nike’s USA basketball page you’ll notice some interesting text selection. All those swirls kind of look like a bunch of rings, no? 1

If they’re watching the action in Beijing on television, they might be into finding out about the origin of the Olympics in Greece. Learn about it Friday at 1 p.m. 2

One of the key errands opposite BOCOG is to widen kindness and civil constitutional rights shelter to the sponsors, and to rally round them to procure the Olympics as an chance to open up their development country. This is also an important move to build sure a far above the ground-level Olympics with individual description, Wang said. 3

Official Olympic timekeeper Omega tapped former supermodel (now just model?) Cindy Crawford to appear at their corporate pavilion wearing an impossibly expensive Omega watch. Even a noticeably casual George W. was hanging around during the first few days of the Games, looking very ex-presidential. 4

Nike is not an Olympic sponsor, and one of the consequences of that is restriction of its advertising in Beijing during the Olympic period. Until about a week ago, Nike had a large advertising presence around shopping hot spot Wangfujing, but that changed after the restrictions went into effect July 19. 5