News Update: Katv Little Rock

It appears KATV, once again, has SEC basketball taking priority over “Lost”. KATV , is a critically acclaimed affiliate station of ABC serving the Little Rock television market and central Arkansas. KATV is currently the only Little Rock station carrying a weekend morning newscast, a Saturday edition of Channel 7 News Daybreak. KATV continues to maintain a nominal studio in Pine Bluff to satisfy the original FCC conditions for moving the license to Little Rock, even though modern FCC rules would allow it to operate only from Little Rock even if the license returned to Pine Bluff.

Equity Media Holdings, based in Little Rock, initially helped restore KATV’s signal to cable and satellite systems. KATV’s analog signal was never interrupted on Comcast’s Little Rock system due to a direct studio feed, though the HDTV feed was initially interrupted; Comcast is also feeding KATV’s signal to other cable and satellite providers.

The ability of these sponsors to precisely target consumers will determine how successful they”ll be in driving profit to their own bottom lines.